Authentic • Pure • Homemade

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ननद-भाभी की जोड़ी की चर्चा

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Bihar ki Nanad-Bhabhi ki jodi ne Sharks ka jeeta dil, pait aur dimaag

JhaJi Store Facebook post image featuring products and team

Darbhanga की ननद- भाभी का कमाल, JhaJi अचार को किया देश- विदेश में मशहूर

JhaJi Store social media feature image showing pickle products and branding

TATA-BIRLA की तरह JHAJI को इंटरनेशनल ब्रांड बनाने में जुटी ननद-भाभी की जोड़ी

JhaJi Store promotional social media image with product showcase

बिहार के दरभंगा जिले की ननद- भाभी के हाथों का स्वाद देशभर में अपना जादू बिखेर रहा है।

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How the Jha Sisters-In-Law are Taking Mithila’s Traditional Pickles to the World

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Sisters-in-law Kalpana Jha and Uma Jha have become household names, overnight.

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Eating JhaJi spiced, mixed, and sweet pickles makes you crave for it even more

Read JhaJi's Story
JhaJi Store team group photo taken in March 2022

Building a Business, Consciously

Kalpana and Uma Jha started this business to take Mithila’s authentic taste to people who have once lived in the region but have since moved out for work or education.

The pickles are made using local, all-natural ingredients and spices sourced from small-scale farmers and traders in Samastipur and Muzaffarpur.

JhaJi Store is an honest and conscious business that employs underprivileged individuals and spends 2% of its revenues directly towards girl child education.