Handmade in Darbhanga, Mithila
Packed layer by layer, so your thekua arrives whole
Thekua Original, packed for the road.
The offer
Thekua Original
Gud or Cheeni · 250 g or 500 g
Choose Gud for the traditional taste, or Cheeni for a lighter sweetness. Contains wheat (gluten). No nuts.
- ✓ Free shipping above Rs. 800, delivery in 3 to 7 days across India, cash on delivery available
- ✓ No maida, no palm oil
- ⚠ Fresh, not preserved: stays good for about 1 month at room temperature
The process
How we actually pack these
Thekua is firm outside, but a jar that gets knocked around on the road can still crumble. So the packing is built layer by layer, from the inside out.
A small sachet inside the jar keeps oxygen out. The thekua sits in a food-grade PET jar. A steel lid is sealed over the mouth of the jar first, to keep moisture out. Then the cap goes on, then a plastic sleeve over the cap. The whole jar is wrapped in bubble wrap and packed into a 3-ply cardboard box.
Keeps it fresh: an oxygen absorber sachet (it helps thekua stay soft through its shelf life, and is not meant to be eaten), a light, clear and sturdy food-grade PET jar, and a steel lid sealed on first to keep moisture out.
Keeps it whole on the road: a cap screwed on over the steel lid, a plastic sleeve fitted over the cap, bubble wrap around the whole jar so knocks and bumps are cushioned, and a 3-ply cardboard box as the outer shell for the journey.
Packed to arrive whole, not just to leave the kitchen.
Two flavours
What's actually in the jar
Thekua Original, Gud
Jaggery-sweet · Ghee-rich · Aromatic
Deep amber-brown and warm, with the sweetness of gud and the aroma of saunf and elaichi. The traditional taste. No nuts.
Best with: chai, evening snack
1 month shelf
Thekua Original, Cheeni
Lightly-sweet · Ghee-rich · Aromatic
Golden-tan with a cleaner, milder sweetness that lets the coconut, saunf and elaichi come through. A crisper bite. No nuts.
Best with: chai, evening snack
1 month shelf
Who makes it
The same kitchen as our pickles
Made in Darbhanga by the kitchen that makes our pickles, run by Kalpana Jha and Uma Jha. Thekua is a new pakwaan for the same team.
JhaJi Store runs out of Mithila Pickles and Chutneys Private Limited in Darbhanga, not a contract kitchen making someone else's recipe at scale.
This is JhaJi Store. Handmade in Mithila. Just like home.
What people are saying
Real reviews, Thekua Original
4.9 (8 reviews)
"Crispy and golden on the outside, soft and slightly crumbly within, with the rich aroma of desi ghee and the natural sweetness of gud."
— Salil Kumar, Thekua Original
"Opened the jar thinking I'll just have one piece. Ended up having three!"
— Kanak, Thekua Original
"Both Gud and Cheeni variants are really good, but the Gud one especially brought back so many festive memories."
— Rajan Kumar Sah, Thekua Original
Frequently asked questions
Before you add to cart
Ingredients and recipe
What's actually inside?
Whole wheat atta, desi ghee, jaggery (or sugar for Cheeni), dried coconut, rice bran oil, saunf and elaichi. No preservatives and no artificial colour.
Does it contain nuts or gluten?
It contains wheat (gluten). Thekua Original has no nuts. Please check before serving anyone with an allergy.
Is it vegetarian?
Yes. It contains ghee, so it is not vegan.
Taste and texture
Is the outside hard to eat?
The outside is firm so it holds its shape. Once you bite in, it turns soft and crumbly. Cheeni is crisper than Gud.
Gud or Cheeni: which should I pick?
Pick Gud for the traditional taste, warm and jaggery-sweet, with a soft, crumbly bite. Pick Cheeni for a lighter, cleaner sweetness and a crisper bite.
Making
Where is it made?
In Darbhanga, Bihar, in the same kitchen that makes our pickles.
Shipping and storage
How long does delivery take?
3 to 7 days across India. Shipping is free above Rs. 800.
Is cash on delivery available?
Yes. Cash on delivery is available.
How long does it stay fresh, and how should I store it?
About 1 month at room temperature. Keep it in a cool, dry place, not the fridge, and close the jar tightly after opening.
Buying decision
Original or Dry Fruit?
Same dough and the same method. Dry Fruit adds almond, cashew and pistachio, and is the one made for gifting.