Stories from Mithila

Welcome to Annapoorna, Darbhanga’s Nanad-Bhabhi’s New Kitchen-Factory

by Kalpana Jha on Jan 29, 2023

Pranam! 🙏🏻

On Durga Ashtami, sometime in Aug 2022, Sanjay from our team had shared the news of our new location to be, in this short video. 

Finally, a week ago, my husband, who is also the first investor in my business, cut the ribbon to the doors of our new kitchen-factory, situated about 5 kms from our current location. 

Exhibit 3_ Kalpana Jha’s husband, also the first investor in JhaJi Store, cutting the ribbon

Last year in early July, while we were busy preparing our Mithila Special Mango Pickles, Namita and Vineeta surprised us with a visit, and an investment of Rs 85 Lakhs. 

On that day, and in the subsequent weeks that followed, it was apparent that, 

1. We’d need a larger facility to make our pickles & chutneys. Our business had new wings with the investment, and we had an inkling that airing in Season 2 would introduce lakhs of new people to our work. 

2. And that we could finally manage to invest in a new production facility with the help of Sharks, and other investors who backed our work. 

Exhibit 2_ Sharks Vinita & Namita with JhaJi Store team, outside our packaging store

Darbhanga is a town built around faith. Naturally, the inauguration day began with a ceremonial Pooja early in the morning. Followed by my husband doing the honors of cutting the ribbon, and opening the doors for the first time. 

Together, a team of 60 people, we stepped into the kitchen-factory hopeful for the future, and thankful for the opportunity to do what we love - make pickles.

Exhibit 1_ Walking into the kitchen-factory, at Taralahi

While the kitchen-factory will become completely functional only by the end of this February, this inauguration happened at the right time as we bid goodbye to the winters here in Darbhanga. 

The next few months will be spent in making Lal Mirch Bharua pickle, and completing the transition to this new kitchen-factory. 

I hope with this new facility, we’ll make the taste of mithila reach many more families. And help another 100 or so women earn a meaningful livelihood. 

I’ll leave you with a few more pictures of happy faces from Annapoorna’s Inauguration Day. 

Exhibit 4_ Kalpana Jha & Uma Jha with the women workforce at Annapoorna kitchen-factory
Exhibit 5_ Full Team Pictures at Annapoorna Kitchen Factory in Darbhanga, Jan 2023

प्रेम सहित,

Kalpana Jha

Chief Pickle Maker, JhaJi Store, 

In Laherisarai, Darbhanga

"पग-पग पोखर माछ मखान

सरस बोल मुस्की मुख पान

इ थीक मिथिलाक पहचान"


  • Abhijit Sengupta
    Jul 13, 2023 at 07:48

    Wish an international success of Jha Ji products like Ferrari


  • Abhijit Sengupta
    Jul 13, 2023 at 07:48

    Wish an international success of Jha Ji products like Ferrari


  • Rupak Kumar Panthi
    Jul 13, 2023 at 07:48

    [10/02, 10:08 pm] Rupak Kumar: I want to order sample of all your products
    [10/02, 10:09 pm] Rupak Kumar: Even I want to start your franchise business in indore mp
    [10/02, 10:09 pm] Rupak Kumar: Kindly send me the terms and conditions
    [10/02, 10:13 pm] Rupak Kumar: As you know indore is known as the most clean city of India since seven years and its also known as the capital of taste of India. We would love to work with you and want your kind offer .. please let us know to grow your brand and by your name here in Indore Madhya Pradesh.


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