Welcome to Annapoorna, Darbhanga’s Nanad-Bhabhi’s New Kitchen-Factory
by Kalpana Jha on Jan 29, 2023
On Durga Ashtami, sometime in Aug 2022, Sanjay from our team had shared the news of our new location to be, in this short video.
Finally, a week ago, my husband, who is also the first investor in my business, cut the ribbon to the doors of our new kitchen-factory, situated about 5 kms from our current location.
Last year in early July, while we were busy preparing our Mithila Special Mango Pickles, Namita and Vineeta surprised us with a visit, and an investment of Rs 85 Lakhs.
On that day, and in the subsequent weeks that followed, it was apparent that,
1. We’d need a larger facility to make our pickles & chutneys. Our business had new wings with the investment, and we had an inkling that airing in Season 2 would introduce lakhs of new people to our work.
2. And that we could finally manage to invest in a new production facility with the help of Sharks, and other investors who backed our work.
Darbhanga is a town built around faith. Naturally, the inauguration day began with a ceremonial Pooja early in the morning. Followed by my husband doing the honors of cutting the ribbon, and opening the doors for the first time.
Together, a team of 60 people, we stepped into the kitchen-factory hopeful for the future, and thankful for the opportunity to do what we love - make pickles.
While the kitchen-factory will become completely functional only by the end of this February, this inauguration happened at the right time as we bid goodbye to the winters here in Darbhanga.
The next few months will be spent in making Lal Mirch Bharua pickle, and completing the transition to this new kitchen-factory.
I hope with this new facility, we’ll make the taste of mithila reach many more families. And help another 100 or so women earn a meaningful livelihood.
I’ll leave you with a few more pictures of happy faces from Annapoorna’s Inauguration Day.
Chief Pickle Maker, JhaJi Store,
In Laherisarai, Darbhanga
"पग-पग पोखर माछ मखान
सरस बोल मुस्की मुख पान
इ थीक मिथिलाक पहचान"