Bring Mithila's Delicacies to Your Dinner Table

Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can’t track how their blog has influenced sales. Social media has raised customers’ expectations about the information they need before they purchase. If your blog content is relevant to prospects’ and customers’ needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.

How we curate the perfect taste for you

Local Ingredients. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.

Prepared using Traditional Recipes. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.

Dried Naturally in the Sun. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.

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3. Oal (Suran / Jimikand) Pickle

Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Suran ka Mithila Achaar by Jha Ji
Jimikand Mithika Achaar in a Pickle Jar by Jha Ji
Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Oal Mithila Achaar look prepared by Jha Ji
Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Suran ka Mithila Achaar by Jha Ji
Jimikand Mithika Achaar in a Pickle Jar by Jha Ji
Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Grated Oal (Jimikand), Ginger, Chilli Pickle 250g | Suran ka Achar
Oal Mithila Achaar look prepared by Jha Ji

Transport yourself to dadi’s home back in Bihar with just one bite of JhaJi’s Oal Pickle. Made with authentic spices and finely-grated Oal, this homemade pickle is full of that mouthwatering traditional flavor. So open up your jar of this tangy Suran ka achar and make every meal something special.

Ingredients used in Jimikand Pickle 

include Oal (Jimikand/ Suran), Crushed Green Chilli, Ginger, Lemon Juice, Amchoor, Mustard Oil, Mustard, Coriander Powder, Cumin, Carom Seed, Fenugreek, Fennel Seeds, Black Cumin Seeds. Nigella Seeds. Turmeric, Asafoetida, Black Salt, and Salt.

RECIPE: How we make the Bihari Jimikand Pickle

Our unique Suran ka Achar recipe is inspired from the traditional Bihari recipe handed to us over generations.

  • To start the pickling process, Oal is washed and peeled and then kept out in the sun to dry.

  • Once dry, it’s grated. The same quantity of green chilies, and ginger as the Oal is minced into small pieces.

  • The three main ingredients are mixed together. Lemon Juice, Amchoor, Salt, and Turmeric are added before the mixture is left in the sun to dry for a day or two. 

  • Spices are ground, mixed, and roasted before being added to the pickle. 

  • The pickle is left in the sun to dry for a 5-7 day period and then stored in Martabaan / glass jars.

  • This pickle is also called, Oal Barabar, meaning that the pickle has equal quantities of Oal, Green Chilli, and Ginger bringing out a unique flavor, taste, and texture. 

    Anshu, a proud customer says - “My son took it to school for his show and talked in school about science. Was a great experience since my 5 year old made it with little help from me and presented it to the class. Super idea”

    Available for Rs. 299/-

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